Resources

From good books to partners offering services beyond the scope of Springboard’s core competencies, these are resources we are pleased to recommend.

Market Research

Comprehensive and astute market research is a critical adjunct to our work. Our researchers delve deeply into market trends and drivers, demographic data, key account organizational dynamics, current market news and information from industry thought leaders, and incumbent competitive technology and services. This information produces detailed metrics for a business plan or marketing and sales strategy as well as customized presentation material ranging from client priorities and pains to a well thought out value proposition.

For more information, please contact info[at]springboardboston.com.

First Point of Contact (FPOC)

One of the most challenging tasks encountered by any sales organization is getting in front of key influencers and decision-makers at target accounts. Springboard has a team of experts who thrive on this challenge. Armed with strong industry knowledge and clear understanding of senior management’s pain points, Springboard will deliver FPOC meetings with appropriate senior level managers within target accounts. Getting initial buy-in from senior level personnel ultimately responsible for budget sign-off and for aligning client strategy with customer business priorities is an essential first step in developing and growing a long-term customer partnership.

For more information, please contact info[at]springboardboston.com.

Sales Training

Springboard has affiliations with a number of world-class trainers and training programs. Based on specific client needs, we will direct you and your team to the appropriate program.

For more information, please contact info[at]springboardboston.com.

Leadership Training & Team Building

Springboard partners with Julian Simmonds and Palo Alto Media Group to provide professional advice on leadership, team building, and cross-cultural collaboration to companies struggling with rapid organizational growth.

Julian has had a significant impact on Springboard’s client companies and how they interact on both local and global levels. His uncanny ability to infuse energy and enthusiasm into a group setting while pulling everyone well outside of their comfort zone has been instrumental in getting global teams to embrace a new way of interacting on an international basis. Julian’s well orchestrated and thought-provoking exercises teach some very powerful lessons that set companies on a path to becoming a truly global organization. I would recommend Julian and Palo Alto Media Group to any high growth company looking for breakthrough results.

Please feel free to contact Julian directly at julian[at]paloaltomedia.com.

The Tipping Point by Malcolm GladwellSuggested Reading

Diffusion of Innovations by Everett M. Rogers

The Tipping Point by Malcolm Gladwell

Emotional Intelligence by Daniel Goleman

The Black Swan by Nassim Nicholas Taleb

The Innovator’s Dilemma by Clayton M. Christensen

Understanding Global Cultures by Martin J. Gannon and Associates

Experimentation Matters by Stephan H. Thomke

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